Helping clients derive competitive advantage

With analytics we'll enable better decisions.

Helping clients derive competitive advantage

With analytics we'll enable better decisions.

by Shay Barry
Big data and advanced analytics are creating profound new opportunities for businesses, yet we found that only a small percentage of companies are able to combine the right people, tools, data and organizational focus to take advantage.

Leading the Way

It is true that there is a lot of data out there. Many times, it is so much data and it creates confusion about where to start. We’ve been doing data analytics for many years now, driving for profound results. Not only data analysis allows one to find issues and room for improvement. More importantly, it allows the definition of metrics and a way to track progress.

Getting useful insights out of data requires a combination of knowledge of how to work with data, statistics, the ability to understand what is important and what is not in addition to deep understanding of the business.

From our experience, putting the domain experts in a team without having a person that understands all areas leads biased and unusable results.

Data does not tell you anything if you don’t know how to work with it. On the other hand, data can tell you anything you want if you force it well enough.

Our goal is to provide you with the data that will help your business.

Going to Work for You

We are going to figure out what is the important data. How to get it out, how to manipulate it, derive insights about your business, devise a plan for improvements, metrics, and the tools to track the changes in those metrics.

Key Benefits of the Service

Customer-centric businesses build a virtuous cycle we call the customer wheel. We help companies at every stage of growth, developing custom solutions and collaborating with all levels of your business.

  • We help you understand customer behaviors
  • We help break down barriers to innovation
  • We help resolve the pricing paradox
  • We help align brand strategy with key objectives
  • We help companies nurture loyal customers who are more profitable

We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.

We help clients define the target customer or sweet spot — the area of distinct advantage over competitors—to inform business decisions and investment allocation.

We ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.

We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.

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